Media Inflation Watch

Media is a highly volatile business. New opportunities are constantly being presented to the industry and more and more data are being produced more frequently. There is ever more competitiveness between media types and within media types resulting in rapid changes in rates, performance and thus calculated value for money. In 1990 the Media Directors' Circle (now the AMF) recognised this situation which resulted in the first release of Media Inflation Watch in 1992. From inception it has been produced by Mike Leahy of IBIS Media Data Services under the aucpices of the AMF. The 17th report was released in November 2007. The 18th report is due to be released in November 2008.

What is Media Inflation Watch?

It is an analysis of capital cost and performance comparisons by media category together with a detailed breakdown of the components of those categories. You can...

• monitor the change and trend in capital cost needed for advertising in various media and media owner groups. Planners and decision makers use this information to check budget changes against media rate inflation
• rate and performance data are combined so as to derive an index of inflation of calculated cost of exposure. This is used to assist the decision of how much money is required to maintain or increase exposure and to project how much to allow at a point of time in the future
• the statistics are used in negotiation with media owner groups
• the statistics are used by media owners in justifying and establishing rates

Who uses Media Inflation Watch?

Subscribers include most main-stream advertising agencies and media independents, larger media owners and marketers.

What is the format?

Media Inflation Watch is produced as a spiral bound document. A CD containing Excel files of all the data is provided - 724 sheets containing more than 900,000 rate entries, 900,000 performance points and some 840,000 calculations. Users can "mix and match" spreadsheets with the supplied template to create customised analyses.

What is the cost?

The November 2008 Media Inflation Watch report costs R4770.00 for AMF members or Media Manager subscribers. Non-members or non-subscribers to Media Manager pay R6750.00. Rates include VAT @ 14% and presentation of the highlights of the report by Mike Leahy

Want to order?

No problem! Just call Mike Leahy on +27 (0)11 465-3704. Or email him mikel@mediamanager.co.za